The Kapisanan ng mga Brodkaster ng Pilipinas (KBP) extends its deepest sympathies to everyone affected by the tragic school shooting in Zamboanga City.

We urgently remind all news outlets, journalists, content creators, and social media users that protecting human dignity and the rights of minors must take absolute precedence over views, likes, or speed.

Please practice empathy and responsibility online by following these steps:

Protect Minors: Do not post, share, or broadcast the names, faces, or identifying details of children involved in traumatic events, whether they are victims or involved in the incident. Protect them from further trauma and public sensationalism.

Respect Victims and Families: Give grieving families privacy. Never share graphic imagery, uncensored media, or intrusive footage of private grief.

Prioritize Humanity Over Speed: Sensitivity and safety must take precedence over breaking news first.

If you have posted unblurred photos, graphic videos, or private details of those involved, please delete, blur, or take them down immediately.

Let us share content with restraint, empathy, and respect for the law.