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Broadcast Code of 2007

PREAMBLE

WE BELIEVE

THAT - broadcasting in the Philippines should reflect the hopes and dreams of a freedom loving people; THAT broadcasting is a powerful medium in shaping our country's cultural, social and economic growth and development;

THAT - broadcasting, because of its immediate and lasting impact on the public, demands of its practitioners a high sense of responsibility, morality, fairness and honesty at all times.

THAT - broadcasting has an obligation to uphold the properties and customs of civilized society, maintain the respect of the rights and sensitivities of all people, preserve the honor and the sanctity of the family and home, protect the sacredness of individual dignity, and promote national unity. 

 

PART I. PROGRAM STANDARDS 

The badge at the end of each provision indicates the class of penalties to be imposed for violations as spelled out in Part III

Article 1. NEWS AND PUBLIC AFFAIRS

Sec. 1. OBJECTIVE

News and public affairs programs shall aim primarily to inform the public on important current events and issues rather than merely to entertain. ADMONITORY

Sec. 2. NEWS SCHEDULE

News shall be part of a station’s daily programming. No less than 30 minutes of daily programming should be devoted to news. SERIOUS OFFENSE

Sec. 3. FAIRNESS AND OBJECTIVITY

3.a. News reports shall be fair, factual, and objective. GRAVE OFFENSE

3.b. Receiving bribes, gifts, privileges or any consideration to favor one side of a story, stop a story from airing , or put any person in either bad or favorable light is prohibited.  GRAVE OFFENSE

3.c. Side comments expressing personal opinions while a news item is being reported or delivered are prohibited to prevent the listener from mistaking opinion for news. SERIOUS OFFENSE

3.d. When presented as part of a news program, editorials or commentaries must be identified as such and presented as distinct from news reports. SERIOUS OFFENSE

Sec. 4. NEWS SOURCES

4.a. Care must be taken in selecting news sources since the credibility of the news rests upon its sources. ADMONITORY

4.b. Only news that can be attributed to a source shall be aired. When a source cannot be identified by name, the reason for this should be made clear in the news report. GRAVE OFFENSE

4.c. News sources must be clearly identified, except when confidentiality of the source was a condition for giving the information. SERIOUS OFFENSE

4.d. Information provided by confidential sources may be aired only if it is in the public interest to do so. GRAVE OFFENSE

4.e. Before airing information provided by a confidential source, an effort should first be made to look for a source who can be identified or who can corroborate the information provided by the confidential source. SERIOUS OFFENSE

4.f. Press releases may be used as news sources only after the station has verified that they come from an authentic source. SERIOUS OFFENSE

4.g. Suspects or fugitives from the law may be interviewed as news sources. However, they should not be aided, abetted, or encouraged when in the act of planning or committing a crime, or be accompanied on their way to committing a crime. SERIOUS OFFENSE

4.h. Rumors or gossips shall not be aired in the guise of news. Using terms like “anonymous source”, "confidential source" or “unknown source” shall not justify the airing of rumors and gossips especially in news programs. GRAVE OFFENSE

Sec. 5. UNCONFIRMED REPORTS

5.a. Unconfirmed reports shall not be aired unless there is an immediate and urgent need for the public to know about them, such as when the public needs to be warned of the possibility of an imminent danger. When such reports are aired, it must be emphasized that they are unconfirmed. SERIOUS OFFENSE

5.b. An unconfirmed report must be verified as soon as possible. If an unconfirmed report is found to be false, an announcement saying so must be made. GRAVE OFFENSE

Sec. 6. NEWS INTERVIEWS

6.a. Interviews must be presented in the proper context. Replies of interviewees to questions must not be edited or editorialized in a way that would distort their intended meaning. SERIOUS OFFENSE

6.b. Selecting and phrasing of questions during an interview shall be the primary responsibility of the interviewer. Such questions must be determined primarily by the public interest to be served. ADMONITORY

6.c. When the interviewer is not free to choose his questions or the interviewee or source has imposed conditions on the conduct of the interview, this fact must be made clear to the public during the broadcast. SERIOUS OFFENSE

Sec. 7. UNCONVENTIONAL NEWS GATHERING AND REPORTING

7a. In the most extreme circumstances, when information being sought is vitally important to public interest or necessary to prevent profound harm, the use of hidden cameras or microphones and other similar techniques of news gathering and reporting may be resorted to. Before resorting to such techniques, conventional methods must first be exhausted. In all cases, the use of such techniques must conform to the law. GRAVE OFFENSE

7b. When material obtained through such techniques are broadcast, this must be presented fairly, factually and in the proper context. The right to privacy must be observed and harm to the innocent avoided. GRAVE OFFENSE

7c. Unconventional techniques and equipment for information gathering and reporting shall be allowed only for trained journalists and those who are skilled in their use. GRAVE OFFENSE

7d. When materials that have been obtained through unconventional techniques are received from third parties, their broadcast must conform with the relevant provisions under this section. GRAVE OFFENSE

Sec. 8. NEWS PRODUCTION AIDS AND TECHNIQUES

8.a. News production aids should not mislead the public. SERIOUS OFFENSE

8.b. Archived or file video, photo, and audio materials should be properly labeled as such when aired and must not be presented in a manner that may cause the public to mistake them as the broadcast of a live or more recent event. LIGHT OFFENSE

8.c. Subjects of video and voice clips should be clearly identified. LIGHT OFFENSE

8.d. The simulation or re-enactment of actual events must be clearly labeled as such to avoid misleading the public. SERIOUS OFFENSE

8.e. Text crawls shall not be used for advertising messages during a newscast except during the closing credits. SERIOUS OFFENSE

Sec. 9. SENSATIONALISM

9.a. The presentation of news and commentaries must always be in good taste.  ADMONITORY

9.b. Morbid, violent, sensational or alarming details not essential to a factual report are prohibited. SERIOUS OFFENSE

9.c. The presentation of news and commentaries must not be done in a way that would create unnecessary panic or alarm. GRAVE OFFENSE

Sec. 10. STATION EDITORIALS

10.a. Station editorials shall be clearly identified as such and the station assumes responsibility for the views expressed in them. LIGHT OFFENSE

10.b. Station editorials may be prepared only by persons who are qualified and expressly authorized by the station to do so. ADMONITORY

Sec. 11. ADVERTISEMENTS IN THE NEWS

11.a. Advertisements must be clearly distinguished from the news. LIGHT OFFENSE

11.b. Advertisements in the guise of news are prohibited. SERIOUS OFFENSE

Article 2. ANALYSIS AND COMMENTARIES

Sec. 1. The airing of public affairs programs and commentaries is encouraged, particularly to give the public the opportunity to participate in discussions of current issues, concerns and events.

Sec. 2. Public affairs programs and commentaries shall be handled only by persons who have thorough knowledge of and practice broadcast ethics. SERIOUS OFFENSE

Sec. 3. Public affairs programs shall aim to enlighten the citizenry on significant issues, concerns and events. ADMONITORY

Sec. 4. Public affairs programs shall strive to elicit responsible views on public issues, concerns and events from all sectors of society.

Sec. 5. Public affairs programs aired on time contracted to other parties (such as blocktimers) shall name who is responsible for producing the programs every time they are aired. SERIOUS OFFENSE

Sec. 6. Opposing or contrasting sides of public issues should be fairly presented. SERIOUS OFFENSE

Sec. 7. Personal bias or prejudice shall not be allowed to distort the facts. SERIOUS OFFENSE

Article 3. COVERAGE INVOLVING CHILDREN

Sec. 1. The right to privacy of children must always be respected. Since undue publicity or wrong labeling can cause harm to them, children who are victims of abuse or in conflict with the law shall not be identified, directly or indirectly. Any information that might cause them to be identified shall not be aired. GRAVE OFFENSE

Sec. 2. Surprise and unplanned (“ambush”) interviews of children are prohibited. SERIOUS OFFENSE

Sec. 3. Child victims, child suspects, children accused of a crime, children arrested or detained on suspicion of wrong-doing, and children that are undergoing trial shall be protected from further suffering emotional distress or trauma; they shall be interviewed only upon the consent of their parent or legal guardian, unless the parent or guardian is the accused. The interview shall be conducted only with the authority and supervision of qualified lawyers, psychologists, or social workers responsible for their welfare. SERIOUS OFFENSE

Sec. 4. Children should not be required, coerced or bribed to recall and narrate traumatic experiences, demonstrate horrific acts, or describe them in graphic details. SERIOUS OFFENSE

Sec. 5. Programs and materials involving children must comply with all pertinent laws, rules and regulations. GRAVE OFFENSE

Article 4. PERSONAL ATTACKS

Sec. 1. Personal attacks, that is, attacks on the honesty, integrity, or personal qualities of an identified person, institution or group , on matters that have no bearing on the public interest are prohibited. GRAVE OFFENSE

Sec. 2. Programs intended to malign, unfairly criticize or attack a person, natural or juridical, are prohibited. GRAVE OFFENSE

Sec. 3. Personal attacks against fellow broadcasters are prohibited. GRAVE OFFENSE

Sec. 4. When personal attacks against any person, institution or group are aired, that person, institution or group shall be given a fair opportunity to reply immediately in the same program, if possible, or at the earliest opportunity. If not, the opportunity to reply should be given in any other program under similar conditions. GRAVE OFFENSE

Article 5. CORRECTING MISTAKES

When a mistake has been broadcast, it must be acknowledged and rectified as soon as possible by stating the mistake and making the correction. SERIOUS OFFENSE

Article 6. CRIME AND CRISIS SITUATIONS

Sec. 1. The coverage of crimes in progress or crisis situations such as hostage-taking or kidnapping shall not put lives in greater danger than what is already inherent in the situation. Such coverage should be restrained and care should be taken so as not to hinder or obstruct efforts of authorities to resolve the situation. GRAVE OFFENSE

Sec. 2. A coverage should avoid inflicting undue shock and pain to families and loved ones of victims of crimes, crisis situations, disasters, accidents, and other tragedies. SERIOUS OFFENSE

Sec. 3. The identity of victims of crimes or crisis situations in progress shall not be announced until the situation has been resolved or their names have been released by the authorities. The names of fatalities should be aired only when their next of kin have been notified or their names released, by the authorities. SERIOUS OFFENSE

Sec. 4. The coverage of crime or crisis situations shall not provide vital information or offer comfort or support to the perpetrators. GRAVE OFFENSE

Sec. 5. Stations are encouraged to adopt standard operating procedures (SOP’s) consistent with this Code to govern the conduct of their news personnel during the coverage of crime and crisis situations.  ADMONITORY

Sec. 6. Persons who are taken into custody by authorities as victims or for allegedly committing private crimes (such as indecency or lasciviousness), shall not be identified, directly or indirectly -- unless a formal complaint has already been filed against them. They shall not be subjected to undue shame and humiliation, such as showing them in indecent or vulgar acts and poses. SERIOUS OFFENSE

Article 7. INDIVIDUAL RIGHTS

Sec.1. The right to privacy of individuals shall be respected. Intrusion into purely private or personal matters which have no bearing on the public interest is prohibited. GRAVE OFFENSE

Sec.2. Persons affected by tragedy or grief shall be treated with sensitivity, respect and discretion; they should be allowed to suffer their grief in private. SERIOUS OFFENSE

Sec.3. News coverage must not violate nor interfere with an individual’s right to be presumed innocent until proven guilty. SERIOUS OFFENSE

Sec.4. Care and sound discretion should be exercised in disclosing the identities of persons, by face or by name, so as not to harm their or their families' reputation and safety. Proper labeling of a person as a "suspect,” "alleged perpetrator," "accused," or "convict(ed)," is required. SERIOUS OFFENSE

Sec.5. The broadcast of material showing arrested or detained persons being physically assaulted or verbally abused in a manner that demeans or humiliates them is prohibited. SERIOUS OFFENSE

Sec. 6. No broadcast personnel involved in the coverage of arrested or detained persons shall encourage or exhort the commission of violence against the arrested person or detainee. SERIOUS OFFENSE

Sec. 7. Telephone calls or interviews must not be aired without informing the other party beforehand. SERIOUS OFFENSE

Article 8. POLITICAL PROPAGANDA

(Note: The provisions under this section have been adopted from R.A. 9006 or the Fair Election Act.)

Sec.1. Equal opportunity in the access of airtime shall be given to candidates and political parties. SERIOUS OFFENSE

Sec.2. No program or sponsor shall be allowed to manifestly favor or oppose any candidate or political party. However, the right to responsibly inform the public on significant issues and events and the duty to provide a forum for the discussion of such issues and events shall be respected. SERIOUS OFFENSE

Sec.3. The amount of airtime allotted to political propaganda and the rates to be charged for it shall be consistent with existing laws. SERIOUS OFFENSE

Sec.4. When a person employed or engaged in any capacity in a station becomes a candidate or is employed or retained in any capacity by a candidate or political party, he shall go on leave for the duration of the election period or his employment may be terminated by the station. GRAVE OFFENSE

Sec.5. All broadcasts of election propaganda shall be identified as such and shall be identified through the words "paid for by" followed by the name of the candidate or political party for whom the election propaganda is being broadcast. If the broadcast is donated by the station, the words "airtime for this broadcast was provided free of charge by this station for…", followed by the name of the candidate or party, shall be used. SERIOUS OFFENSE

Sec.6. All programs related to the campaign and the elections shall be subject to the relevant provisions of this Code and all Election Laws. SERIOUS OFFENSE

Article 9. PUBLIC COMPLAINTS AND GRIEVANCES

Sec.1. Complaints, criticisms, or grievances aired against persons, institutions or group, whether public or private, shall be limited to issues which have a bearing on the public interest. SERIOUS OFFENSE

Sec.2. The identity of persons or organizations who are allowed to air complaints, criticisms, or grievances must be verified before they are allowed to go on the air. LIGHT OFFENSE

Sec. 3. Persons, institutions or groups who are the subject of complaints, criticisms, or grievances aired on a station must be given immediate opportunity to reply within the same program, if possible, or at the earliest opportunity. If not, the opportunity to reply should be given in any other program under similar conditions. GRAVE OFFENSE

Article 10. PERSONAL CALLS OR MESSAGES

Sec.1. Persons who are allowed by the station to make personal calls or appeals (panawagan) or air personal messages or opinions, shall be guided on the manner and language they should use on the air. LIGHT OFFENSE

Sec.2. Requests for the airing of personal calls, appeals, personal messages or opinions shall be carefully screened to insure that they are legitimate. LIGHT OFFENSE

Sec.3. The airing of personal calls, appeals, messages from anonymous persons or sources are prohibited. SERIOUS OFFENSE

Sec.4. Letters, phone calls, e-mails, text messages and the like from unidentified sources or from sources who refuse to be identified shall not be aired. Materials from letters, phone calls, e-mails, text messages and the like when aired must be in accordance with the provisions of this Code and shall be the responsibility of the station. SERIOUS OFFENSE

Sec.5. Requests for airtime for public service messages or public service programs shall be carefully reviewed to ensure that the person or group making the request is legitimate and serve a worthy cause. SERIOUS OFFENSE

Article 11. CHILDREN’S PROGRAMS AND WELFARE

Sec.1. The airing of programs that would help children to develop to their full physical, mental, and social potential shall be encouraged.

Sec. 2. At least fifteen percent (15%) of a TV station’s daily airtime should be devoted to programs suitable for viewing by children. SERIOUS OFFENSE

Sec.3. Children’s programs shall contribute to the sound and balanced development of children.

Sec.4. Children’s programs shall not foster violence as a desirable way or a means of resolving conflicts and problems. SERIOUS OFFENSE

Sec.5. Children’s programs shall not depict inappropriate sexual subjects or violent actions. SERIOUS OFFENSE

Sec.6. Children’s programs should promote values that would help children to become responsible citizens. Such values include respect for authority and law and order, good manners, love of country, a sense of duty, and the proper concept of courage. ADMONITORY

Sec.7. Children’s programs should complement what children learn from school.

Sec.8. Children’s programs should encourage children in the art of correct speech and pronunciation. Speech and expressions which may hinder the language development of children shall be avoided. Slang and incorrect pronunciation shall be discouraged. ADMONITORY

Sec.9. Children’s programs shall not encourage children to purchase a product specifically for the purpose of keeping the program on the air. SERIOUS OFFENSE

Sec.10. Advertisements of products or services which are not suitable for children or which might cause them physical, mental, psychological or moral harm shall not be aired in or adjacent to children’s programs. GRAVE OFFENSE

Sec.11. The possibility that children might be among the audience should always be considered. Materials that might be physically, mentally, psychologically, or morally harmful to children should not be aired during times when they are likely to be watching or listening. SERIOUS OFFENSE

Sec. 12. No material that might be physically, mentally, psychologically, or morally harmful to children shall be aired immediately before, during or immediately after a children's program. GRAVE OFFENSE

Sec.13. Trailers of movies classified as “R” (Restricted) by the Movie and Television Review and Classification Board (MTRCB) shall be aired only between nine o’clock in the evening (9:00 p.m.) and five o’clock in the morning (5:00 a.m.). SERIOUS OFFENSE

Article 12. RELIGION

Sec.1. Religious programs shall emphasize the positive role of religion in society. GRAVE OFFENSE

Sec.2 . Religious programs shall not spread false charges or accusations against persons or organizations with different beliefs. Such programs shall not be used to maliciously attack, insult, harass, or ridicule other churches, faiths, sects, or denominations or their followers merely because of their belief. GRAVE OFFENSE

Sec.3. Religious programs shall give due regard to the freedom of religion and religious expression.  ADMONITORY

Sec.4. Religious programs shall comply with other pertinent provisions of this Code.

Article 13. SUPERSTITION AND THE OCCULT

Sec.1. Programs featuring superstitious and pseudoscientific beliefs and practices, such as supernatural powers, foretelling of the future, astrology, phrenology, palm-reading, numerology, mindreading, hypnotism, faith healing or similar subjects shall be careful not to induce belief in them. Care shall be taken to prevent the exploitation of people who may be easily swayed by such superstitious and pseudo-scientific beliefs and practices. SERIOUS OFFENSE

Sec.2. Programs or program materials that promote or encourage occult practices, black magic, witchcraft, and similar activities are prohibited]. SERIOUS OFFENSE

Article 14. MEDICAL, LEGAL AND OTHER PROFESSIONAL ADVICE

Sec.1 Only duly qualified and authorized persons shall be allowed to give medical, legal or other professional advice. SERIOUS OFFENSE

Sec.2 . Information about medical, legal and other professional matters, especially those affecting the well-being of others, must come only from authoritative sources. These sources must be identified when the information is aired. GRAVE OFFENSE

Sec.3 . Any information on alternative medicine should be identified as such and any therapeutic claim should be consistent with the regulations and certifications of the Bureau of Food and Drugs (BFAD). GRAVE OFFENSE

Article 15. MUSIC

Sec.1. Broadcast stations shall strive to promote the development of Filipino music.

Sec.2 . Where appropriate to the program format, radio stations must play at least four (4) Original Pilipino Music (OPM’s) per hour. Any music which is composed, performed, adapted, translated, or arranged by a Filipino -- including adaptations and translations into Pilipino or a Philippine dialect of foreign works -- shall be considered an OPM for the purpose of complying with this requirement. The term Filipino shall refer to a Filipino citizen or anyone of Filipino descent. SERIOUS OFFENSE

Sec.3. Music with lyrics that run counter to Filipino values shall not be played. SERIOUS OFFENSE

Sec.4. Songs with lyrics or messages that are vulgar, indecent, promote substance abuse, gender discrimination, racism, Satanism, violence or sexual perversion or demeans a member of any sector of society shall not be played. SERIOUS OFFENSE

Sec.5. The station shall bear primary responsibility for selecting and scheduling the music it airs. It shall not allow undue intrusion in the selection of its music except those dictated by the needs or demands of its audience. In no instance shall the station surrender, transfer, or waive its responsibility for programming. SERIOUS OFFENSE

Sec.6. Demanding or receiving money, goods, services and/or any other form of consideration without the knowledge and consent of network management in exchange for airing music materials is prohibited. SERIOUS OFFENSE

Sec.7. The same recording may not be played more than once in the same clock hour. (L)

Sec.8. When airtime for a music program is paid for or produced by a recording company, the name of the recording company shall be announced as the producer or sponsor of the program. SERIOUS OFFENSE

Sec.9. The tabulation or ranking of recorded music (“Top 10 Hits”, “Top 40”, etc.) must be based on valid criteria (such as album sales, number of requests, etc.) and supported by evidence. SERIOUS OFFENSE

Article 16. FUND RAISING

Programs and messages or announcements for fund-raising activities shall clearly identify the names of the organizers and their beneficiaries. Only legitimate projects and organizations shall be allowed to use broadcast facilities for fund raising. LIGHT OFFENSE

Article 17. QUIZ SHOWS, CONTESTS, PUBLIC PARTICIPATION PROGRAMS AND PROMOTIONS

Sec.1. Contests and promotions shall be conducted with fairness and shall comply with all pertinent government laws, rules and regulations and the provisions of this Code. Contests and promotions shall not unduly exploit the audience or participants. SERIOUS OFFENSE

Sec. 2. All contest details including rules, eligibility requirements, opening and termination dates shall be completely and clearly announced at least three (3) days before the contest. The winners' names shall be announced and the prizes awarded as soon as possible after the contest.  SERIOUS OFFENSE

Sec. 3. Public or audience participation programs shall not ridicule, diminish or demean the dignity of an individual participating in such programs. GRAVE OFFENSE

Sec. 4. Performers in programs shall always observe decency and proper decorum.  SERIOUS OFFENSE

Article 18. GAMBLING AND BETTING

Sec. 1. The coverage of lotteries, horseracing, cockfighting, and jai-alai may be allowed if they are conducted by duly authorized government agencies or if licensed and authorized by the government. However, such coverage may be aired only after the actual event has taken place and only between 11:00 p.m. and 5:00 a.m. GRAVE OFFENSE

Sec. 2. Programs which feature the coverage of lotteries, horseracing, cockfighting and jai-alai shall air an advisory before the program that it contains materials not suitable for children. GRAVE OFFENSE

Sec. 3. Whenever material containing the coverage of a lottery, horseracing, cockfighting or jai-alai is aired, the public must be continually informed through a voice-over announcement, if on radio, or a superimposed text, if on television, that the broadcast is delayed. GRAVE OFFENSE

Sec. 4. Gambling shall never be presented as something good, nor shall the public be encouraged to engage in it. GRAVE OFFENSE

Sec. 5. The announcement of results and schedules of horseracing, cockfighting, lotteries and jai-alai may be allowed only for those which have been duly authorized by law. However, the announcement of tips is prohibited. GRAVE OFFENSE

Sec. 6. The announcement of tips, results, and schedules of illegal gambling activities is prohibited. GRAVE OFFENSE

Sec. 7. Advertisements only of lotteries that are licensed or authorized by the government shall be allowed. GRAVE OFFENSE

Sec. 8. Advertisements of lotteries shall not exhort the public to bet. Phrases like “tumaya na kayo” (bet now), “bumili na kayo ng ticket” (buy a ticket) or “yayaman ka sa lotto” (you’ll get rich with lotto) shall not be used. The announcement of tips is prohibited. However, mention of prizes, schedule of draws and results are allowed. GRAVE OFFENSE

Sec. 9. Advertisements of lotteries shall not be aired in religious, educational and children’s programs during breaks preceding or following such programs. GRAVE OFFENSE

Sec. 10. Advertisements of horse races and cockfights are allowed only between 11:00 p.m. and 5:00 a.m. GRAVE OFFENSE

Sec. 11. Advertisements of horse races, cockfights and jai- alai may contain announcements of results but not the announcements of tips. GRAVE OFFENSE

Sec. 12. Advertisements of casinos authorized by the government are allowed, provided that such advertisements do not exhort the public to gamble or bet. Such advertisements shall be in the form of institutional or corporate advertising only and shall not mention or show any gambling activity or paraphernalia. GRAVE OFFENSE

Sec.13. Advertisements of gaming or gambling activities, other than those which conform to provisions above are prohibited. GRAVE OFFENSE

Article 19. NATIONAL DEVELOPMENT

Sec.1 . Support for national development in the improvement of the people’s social and economic well-being shall be pursued continually.  ADMONITORY

Sec.2 . Public service announcements (PSAs) that contribute to national development shall be aired.

Article 20. CULTURE AND TRADITION

Sec.1 . Traditional Filipino family values such as family unity, mutual respect, trust, helpfulness, and affection shall be upheld.  ADMONITORY

Sec.2. The mores, culture, traditions, and characteristics of people must be respected. Maliciously ridiculing, denigrating or disparaging culture, customs and traditions are prohibited. GRAVE OFFENSE

Sec.3. Opportunities shall be provided for the continuing expression of the Filipino national identity in the sciences, culture, and the arts.

Sec.4. The predominant use of Filipino creativity, talent, and other human resources shall be encouraged.

Sec.5. Broadcasters must acquaint themselves with the culture, mores, traditions, needs and other characteristics of the locality and its people to best serve the community.  ADMONITORY

Article 21. RESPECT FOR LAW AND ORDER

Sec. 1. Broadcast facilities shall not be used or allowed to be used for advocating the overthrow of government by force or violence. GRAVE OFFENSE

Sec. 2. The broadcast of materials which tend to incite treason, rebellion, sedition or create civil disorder or disturbance is prohibited. GRAVE OFFENSE

Article 22. DISCRIMINATION

A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him. GRAVE OFFENSE

Article 23. MENTALLY AND PHYSICALLY CHALLENGED PERSONS

Mentally and physically challenged persons shall be treated with respect and shall not be humiliated or embarrassed due to their disability. GRAVE OFFENSE

Article 24. CRIME AND VIOLENCE

Sec.1 . Crime and violence and other acts of wrong-doing or injustice shall not be presented as good or attractive or beyond retribution, correction or reform. GRAVE OFFENSE

Sec.2 . Criminals shall not be glorified; crime shall always be condemned. GRAVE OFFENSE

Sec.3 . Violence shall not be encouraged and horror shall be minimized. Morbid and gory details are prohibited. GRAVE OFFENSE

Sec.4 . Speech or action likely to incite any person to violence or anti-social behavior is prohibited. GRAVE OFFENSE

Sec.5 . Details of a crime or the re-enactment of a crime shall not be presented in such a way that will teach or encourage the audience how to commit it. GRAVE OFFENSE

Article 25. SEX, OBSCENITY AND PORNOGRAPHY

Sec.1 Sex and related subjects must be treated with care and must conform to what is generally accepted as proper. SERIOUS OFFENSE

Sec.2 . Pre-marital sex or extra-marital sex shall not be condoned or justified. SERIOUS OFFENSE

Sec.3 . Explicit depiction of sexual acts, sexual perversions and nudity are prohibited. GRAVE OFFENSE

Sec.4. Explicit or graphic descriptions of sexual organs, other sensitive parts of the body, and acts generally considered indecent or offensive are prohibited. GRAVE OFFENSE

Sec.5 . Offensive, obscene blasphemous, profane, and vulgar double meaning words and phrases are prohibited, even if understood only by a segment of the audience.  GRAVE OFFENSE

Article 26. LIQUOR, CIGARETTES, AND DANGEROUS DRUGS

Sec.1. The use of liquor and use of dangerous drugs shall never be presented as socially desirable or acceptable. SERIOUS OFFENSE

Sec.2. Smoking shall not be presented as a good habit and shall not be encouraged. SERIOUS OFFENSE

Article 27. ON-AIR LANGUAGE

Sec. 1. Vulgar, obscene, or indecent language is prohibited. GRAVE OFFENSE

Sec. 2. Language tending to incite violence, sedition or rebellion is prohibited. GRAVE OFFENSE

Sec. 3. Name-calling and personal insults are prohibited. GRAVE OFFENSE

Article 28. ON-AIR DECORUM

Sec.1. Persons who appear in entertainment and variety programs (such as hosts, emcees, talents, guests, participants, and audiences), especially in live shows, shall be decently attired and behave in a way that is considered appropriate in public based on the standards of the community where the programs are aired. SERIOUS OFFENSE

Sec.2. Persons who appear in live programs, variety shows, game shows and other similar programs shall not be embarrassed, insulted, ridiculed, harassed or humiliated in whatever manner. GRAVE OFFENSE

Sec. 3. Camera and other production techniques should not be used to create indecent and inappropriate images. GRAVE OFFENSE

Sec.4. Persons who are drunk or under the influence of prohibited drugs or substances shall not be allowed to go on the air. SERIOUS OFFENSE

Article 29. QUALIFICATION OF ON-AIR/PROGRAM PERSONS

Sec. 1. Persons who are allowed to handle programs shall have adequate knowledge and competence for the job to insure the integrity and credibility of the broadcast media. SERIOUS OFFENSE

Sec. 2. Program persons shall adhere to the basic principles and ethical standards of journalism, including those provided in this Code. SERIOUS OFFENSE

Article 30. ACCREDITATION

Persons who regularly go on the air and newswriters, scriptwriters, editors and directors whose job is to produce material which go on-air shall be required to obtain accreditation with the KBP. Stations shall not allow any person to go on the air without the requisite accreditation except in instances provided in the rules of accreditation. GRAVE OFFENSE

Article 31. BRIBERY

Asking or receiving money or any gift, present, benefit, or privilege to favor or put in bad light any person, group, or institution in the course of a broadcast is prohibited. Any act that may harm the public interest, damage the station, or put its credibility in doubt should be avoided. GRAVE OFFENSE

Article 32. BLOCKTIMERS

Sec. 1. The term blocktimer shall refer to natural or juridical persons that buys or contracts for or is given broadcast air time. Blocktimers and on-air performers in blocktime programs shall be required to sign an undertaking to comply with the provisions of this Code and other pertinent policies, rules and regulations of the KBP. GRAVE OFFENSE

Sec. 2. The blocktimer and the on-air performer in the blocktime program shall be jointly and severally liable with the station for any penalty that may be imposed for violations of this Code.

Article 33. UNIVERSAL ETHICAL STANDARDS

Sec. 1. Universally accepted ethical practices and code of conduct for broadcast media, pertinent Philippine laws and their implementing rules and regulations are deemed adopted in this Code.

Sec. 2. Violations of universally accepted ethical principles and code of conduct for broadcast media not otherwise specifically covered by this Code shall be sanctioned with censure.

PART II IMPLEMENTING RULES AND REGULATIONS

Article 1

Complaints of violations of this Code shall be handled by the KBP Standards Authority which shall hear and rule on such complaints in accordance with duly established rules of procedure.

Article 2

Persons, natural and juridical, who are granted airtime, whether by sale or donation (including blocktimers and independent producers) shall be required to execute an undertaking that they shall be liable, jointly and severally with the station, for all applicable penalties that may be imposed for violations of this Code in their programs. Individuals who go on the air during such airtime shall also be required to execute the same undertaking.

Article 3

Persons who regularly go on the air and newswriters, scriptwriters, editors and directors whose job is to produce material which go onair are expected to know and understand the provisions of this Code and shall be required to obtain accreditation with the KBP before they are allowed to go on the air.

Article 4

Copies of this Code shall be provided by the station to all its personnel who go on the air, produce material for airing or who participate in such work, all persons granted programming airtime and those who go on the air during such airtime. 

PART III PENALTIES

Article 1 - Penalties for violations of the program standards under this Code shall be classified as follows: 

1. Light Offenses for violations of the following provisions:

Article 1, Sec. 8b,8c, 10a, 11a;

Article 9, Sec. 2; Article 10, Sec.1,2 ;

Article 15, Sec. 7; Article 16.

2. Serious Offense for violations of the following provisions:

Article 1, Sec. 2, 3c, 3d,4c,4e,4f,4g, 5a,6a, 6c,8a,8d,8e, 9b, 11b;

Article 2, Sec.2, 5, 6, 7;

Article 3, Sec. 2, 3, 4;

Article 5 ; Article 6, Sec. 2, 3, 6;

Article 7, Sec. 2-7;

Article 8, Sec. 1-3, 5,6;

Article 9, Sec. 1;

Article 10, Sec. 3-5;

Article 11, Sec.2,4, 5, 9,11,13;

Article 13, Sec. 1,2;

Article 14, Sec. 1;

Article 15, Sec.2-6, 8, 9;

Article 17, Sec. 1,2,4;

Article 25, Sec.1,2;

Article 26, Sec. 1,2;

Article 28, Sec. 1,4;

Article 29, Sec. 1,2.

3. Grave Offense for violations of the following provisions:

Article 1, Sec. 3a,3b,4b,4d,4h,5b,7a,7b,7c,7d,9c;

Article 3, Sec.1,5;

Article 4, Sec. 1-4;

Article 6, Sec. 1, 4;

Article 7, Sec. 1;

Article 8, Sec. 4;

Article 9, Sec. 3;

Article 11, Sec. 10,12;

Article 12, Sec. 1, 2;

Article 14, Sec. 2,3;

Article 17, Sec.3;

Article 18, Sec. 1-13;

Article 20, Sec. 2;

Article 21, Sec. 1,2;

Article 22 ;

Article 23 ;

Article 24, Sec. 1-5;

Article 25, Sec. 3-5;

Article 27, Sec. 1-3;

Article 28, Sec. 2,3;

Article 30 ;

Article 31;

Article 32, Sec. 1.

Article 2 - Light offenses shall be subject to the following penalties: 

1. When the violation is on radio:

 

  ON THE INDIVIDUAL ON THE STATION
1st Offense P5,000.00 and reprimand  P10,000.00 and censure
2nd Offense P10,000.00 and 15-day on-air suspension  P20,000.00 
3rd Offense P15,000.00 and 30-day on-air suspension  P30,000.00 
4th Offense P20,000.00 and revocation of accreditation  P40,000.00 plus 60-day suspension of membership privileges 

 

2. When the violation is on television:

  ON THE INDIVIDUAL ON THE STATION
1st Offense P10,000.00 and reprimand P20,000.00 and censure
2nd Offense P15,000.00 and 15-day on-air suspension  P30,000.00 
3rd Offense P20,000.00 and 30-day on-air suspension  P40,000.00 
4th Offense P25,000.00 and revocation of accreditation  P50,000.00 and 90-day suspension of membership privileges

 

Article 3. Serious offenses shall be subject to the following penalties: 

1. When the violation is on radio:

 

  ON THE INDIVIDUAL ON THE STATION
1st Offense P10,000.00 and reprimand  P20,000.00 and censure
2nd Offense P15,000.00 and 30-day on-air suspension  P30,000.00 
3rd Offense P20,000.00 and 60-day on-air suspension  P40,000.00 
4th Offense P25,000.00 and revocation of accreditation  P50,000.00 plus 90-day suspension of membership privileges 

 

2. When the violation is on television:

  ON THE INDIVIDUAL ON THE STATION
1st Offense P15,000.00 and reprimand P30,000.00 and censure
2nd Offense P20,000.00 and 30-day on-air suspension  P40,000.00 
3rd Offense P25,000.00 and 60-day on-air suspension  P50,000.00 
4th Offense P30,000.00 and revocation of accreditation  P60,000.00 and 120-day suspension of membership privileges

 

Article 4. Grave offenses shall be subject to the following penalties:

1. When the violation is on radio:

 

  ON THE INDIVIDUAL ON THE STATION
1st Offense P15,000.00 and reprimand  P30,000.00 and censure
2nd Offense P20,000.00 and 60-day on-air suspension  P40,000.00 
3rd Offense P25,000.00 and 90-day on-air suspension  P50,000.00 
4th Offense P30,000.00 and revocation of accreditation  P60,000.00 plus 120-day suspension of membership privileges 

 

2. When the violation is on television:

  ON THE INDIVIDUAL ON THE STATION
1st Offense P20,000.00 and reprimand P40,000.00 and censure
2nd Offense P25,000.00 and 60-day on-air suspension  P50,000.00 
3rd Offense P30,000.00 and 90-day on-air suspension  P60,000.00 
4th Offense P35,000.00 and revocation of accreditation  P70,000.00 and 150-day suspension of membership privileges

 

Article 5

Provisions which have an ADMONITORY notation means the provision is to be observed. No penalty other than censure is prescribed but the Code highly recommends its implementation. 

Article 1, Sec. 1, 4a, 6b, 9a,10b;

Article 2, Sec. 3;

Article 6, Sec. 5 ;

Article 11, Sec. 6, 8;

Article 12, Sec. 3;

Article 19, Sec. 1,2 ;

Article 20, Sec. 1, 5.

 

NOTE:  The provisions of this code were adopted by the general membership of the Kapisanan ng mga Brodkaster ng Pilipinas during a series of plenary sessions in 2006 and 2007. 

 

The KBP Broadcasting Principles

Ang KBP BRODKASTER

KATOTOHANAN ang pangunahing layunin ng brodkaster sa pamamahayag ng mga balita, pangyayari at kuro-kuro. Pinangangalagaan niya ang pagbibigay ng tama at mahahalagang impormasyon at hindi niya binabago ang katotohanan sa pamamagitan ng pagdaragdag, pagbabawas, pagpapalit o paggamit ng impormasyon o detalye ukol sa mga pangyayari o pahayag sa maling paraan.

TRUTH is the primary objective of broadcasting news, events and opinions. The broadcaster is conscientious in giving the truth - does not slant or twist it by adding, omitting, changing or using information or details of events and statements inaccurately. Coupled with this is the practice of swiftly correcting an error when called for. 

 

BUKAS NA ISIPAN ang taglay ng brodkaster sa mga nagtutunggaling kaisipan at pangangatuwiran. Hindi siya dali-daling humuhusga ayon sa sariling pananaw kundi pinagaaralan muna ang iba't ibang paraan ng pagtanaw sa isyu.

OPENMINDEDNESS to all and opposing views and arguments is an important attribute of the broadcaster. He/she is not quick to judge by his/her own standards but rather studies the various ways of viewing an issue

 

PANANAGUTAN sa madlang tagapakinig at manonood ang pasan ng brodkaster. Maingat at may pagpapahalaga siya sa bawat salitang binibigkas at imaheng ipinalalabas. Serbisyo publiko ang pangunahin niyang layunin.

ACCOUNTABILITY to the listening and viewing public is an obligation of the broadcaster. He/she exercises care in the choice of words to utter and images to exhibit. Public Service is the broadcaster's principal objective. 

 

BALANSE sa pamamahayag at paglalathala ng balita, kuro-kuro, pananaw at talakayan sa himpapawid ang isang mahusay na brodkaster. Malinaw na ipinakikita niya ang magkakaibang panig ng isyu. Hindi niya ginagamit ang himpapawid upang manlibak o manira, pahiyain o bastusin ang sinumang tao, anuman ang kasarian, pananaw, paniniwala sa relihiyon o pulitika, kultura, lahi o etnisidad.

BALANCE in the presentation of the news, views and discussions is the goal of the broadcaster, who airs both or all sides of an issue. The broadcaster does not use the air to malign, destroy, insult or disrespect anyone regardless of gender, view, religious belief, political position, culture, race or ethnicity. 

 

RESPONSIBLE ang brodkaster sa pangangalaga sa kanyang pangalan at sa pangalan ng KBP at ng industriya ng pamamahayag. Ang mga opinyon at kuro-kuro niya ay ipinahahayag sa naaangkop at maliwanag na paraan. Pinag-aaralan at sinasaliksik niya ang mga isyu bago ito isahimpapawid. Mapanuri siya ngunit hindi mapanirang-puri.

RESPONSIBLE use of his/her name, the name of KBP, and the Broadcast industry is a mark of the broadcaster. Opinions are expressed appropriately and clearly. Issues are researched and examined before they are aired. The broadcaster is critical but is not libelous. 

 

OTORIDAD NG SALIGANG BATAS ang isinusulong ng brodkaster sa lahat ng pagkakataon. Ipinagtatanggol, ipinaglalaban at pinangangalagaan niya ang malayang pamamahayag at karapatan ng madla na humanap at tumanggap ng impormasyon. 

The AUTHORITY OF THE CONSTITUTION is upheld by the broadcaster at all times. He/she vigilantly defends, advocates and protects the freedom of speech and of the press and the public's right to access to information. 

 

DANGAL AT KAGANDAHANG ASAL ang taglay ng isang propesyonal na brodkaster sa salita, isip, gawa at pagkatao sa loob at labas ng himpilan. Mapagpakumbaba siya sa pakikitungo sa lahat ng mga nakakasalamuha maging sila ay kapwa brodkaster o ang madla.

DIGNITY AND DECORUM are the marks of a professional broadcaster in word, thought, deed and personal conduct, whether inside or outside the station. The broadcaster exercise humility in dealing with fellow broadcasters and the general public. 

 

KATUWIRAN ang laging maaasahan sa tunay na brodkaster. Sa bawat pagkakataon ay pinaninindigan niya ang tama at inihahayag ang mali. May taglay siyang kabutihan, paggalang at kagandahang-loob. Isinasaalang-alang niya ang kanyang integridad at karangalan sa lahat ng pagkakataon.

RIGHTEOUSNESS is expected of a true broadcaster, who at all times is determined to stand by what is right and to expose what is wrong. The broadcaster is always mindful of the values of integrity, honor and decency. 

 

ALAGA AT PAG-IINGAT sa paggamit at pagpapahayag ng mga maselan at kritikal na impormasyon ang maaasahan sa magaling na brodkaster. Pinangangalagaan niya ang pinanggalingan ng impormasyon.

The broadcaster is CAREFUL AND PRUDENT in handling delicate and critical information and protects the sources of such information. 

 

SUMUSUNOD ang brodkaster sa mga panuntunan at tuntunin na nakasaad sa Pambansang Broadcast Code ng KBP, gayundin sa lahat ng mga batas na may kinalaman sa pagbobrodkast.

The broadcaster is OBEDIENT to the rules and regulations of the KBP as stated in the Broadcast Code of the Philippines and the laws of the country pertaining to all broadcast and broadcastrelated activities. 

 

TAPAT ang brodkaster at hindi inuuna ang pansariling kapakanan. Hindi siya tumatanggap ng anumang suhol na maaaring makapagpabago sa kanyang paninindigan o makaimpluwensya sa kanyang pagtingin sa katotohanan. Tapat sa pangangalap ng impormasyon o datos, larawan o video na, kung pag-aari ng iba, hindi niya ginagamit nang walang pahintulot. Iginagalang niya ang intellectual property rights ng iba.

TRUSTWORTHINESS is the broadcaster's quality, who does not put personal gain ahead of duty. He/she does not accept bribes, gifts or favors that influence him/her to change his/her stand or distort the truth. He/she is honest in the conduct of gathering information, photos, and images and does not resort to plagiarism. He/she respects the intellectual property rights of others. 

 

EPEKTIBO ang brodkaster sa paggamit ng radyo at telebisyon upang ipahayag ang katotohanan, isulong ang kaayusan at katahimikan, at paunlarin ang mga mamamayan at ang ating bansa.

EFFECTIVE use of Television and Radio in the promotion of what is right, orderly, and peaceful is a hallmark of the broadcaster, who contributes to the development of our citizens and our nation.

 

RESPETO sa kapwa mamamahayag, mga mamamayan at mga institusyon ay taglay ng isang mabuting brodkaster. Iginagalang niya ang karapatang pang-tao ng lahat at ang prinsipyong nagpapalagay na walang sala ang isang tao hanggang hindi napatutunayang may sala. 

RESPECT for fellow Broadcasters, all humans and institutions is expected of the broadcaster, who upholds human rights and the principle that an accused person is innocent until proven guilty.